Nihal
Sebastiaan Biesheuvel
In the Studio
De groene tieten
Analog & Digital
Natura Abhorret Vacuum
Sebastiaan
Sovereign Black

26 Years of
Digital & Analog Concrete

A blank screen. A sheet of paper. Most creatives pick one. They only master a fraction of the work. I refuse to choose. I am Sebastiaan Biesheuvel. 47 years old. 26 years deep. 18 years running my studio in Rotterdam. I learned print before the web existed. I write the code. I design the interface. I fold the packaging. Everything from a single source. You get a brand that simply works.

View / Print CV
How I got here

Small Town.
Big Plans.

Zuid-Beijerland has a 3.640 inhabitants. I knew them all (this is a joke). As a kid I was always drawing and painting. Books, films — anything I didn't understand pulled me in. Twin Peaks, The X-Files, things you couldn't quite put your finger on. I had no idea that could be a profession.

Then I found Thrasher. And later started skating in Rotterdam, with people who had studied graphic design. They told me it existed. That it was a profession. One Sunday afternoon, shops closed, I saw a storefront with shuttered blinds — the graphic design on them did something I'd never felt before. That was the moment.

Eighteen years ago I started as Eens reclame. Now I continue as I am Eens. The name says what I do: Exploring Endless New Solutions. Mostly solo, but with the right people on board when needed.

Timeline
Zuid-Beijerland

Drawing, painting, watching

Grew up in a small village. Drawn to things I didn't understand — Twin Peaks, The X-Files, films that did something I couldn't name.

Rotterdam · Early Years

Thrasher & skateboarding

In Rotterdam I met people with a graphic design background. Thrasher magazine. A storefront on a Sunday afternoon with shuttered blinds that did something I'd never felt before. That's when I knew.

2000 · Rotterdam

Grafisch Lyceum Rotterdam

Graduated Graphic Design. I learned the craft at school, but real expertise started in practice with real clients and real challenges.

2006 · Rotterdam

Eens reclame

Eighteen years ago it started as Eens reclame. First projects, first clients, first lessons.

2018 · Rotterdam

I am Eens

New name, same approach. I am Eens — Exploring Endless New Solutions.

Now

The best project is yet to come

25 years of experience, 18 years of studio. Inventing something new every day. That's the drive.

Three heads, one studio

Good work comes
from more than
one side.

I am Eens works from three principles: precision, courage and attention. Joost keeps you sharp, Ed turns things upside down and Fien makes sure you're never on your own.

Mascot Ed Solide

Red · Freedom & Creativity

Ed Solide

Ed looks rough. That's accurate. He thinks sideways, moves fast and goes where others drop out. No big story upfront. Just do it and see what comes out. Usually something nobody expected.

Free thinking · innovation · energy

Mascot Joost Precies

Blue · Craftsmanship & Strategy

Joost Precies

Joost knows the craft inside out. He knows what works, what doesn't and why. No detours, no half answers. He does what he says. Clients come back because they know what they'll get.

No nonsense · real results · reliability

Mascot Fien Samen

Yellow · Collaboration & Authenticity

Fien Samen

Fien listens. Really listens. She remembers your name, your story and what you said last time. With her you're not a job. You're a collaboration. And she doesn't let that go.

Partnership · personal contact · direct lines · authentic

3D Character at work

I like things that make sense.

I don't like fuss. No lengthy run-ups, no vague promises. Just a good conversation, a clear plan and then get to work. You know what you want. I know how to shape it.

I started for myself because I can't deal with 'that's just how we do it here.' Working at an agency means dealing with decisions that were already made. Not always the best ones, but the ones in place. That doesn't work for me.

In my own studio I can figure out why things work. Draw my own conclusions. Make things better. Make the world a little more beautiful. Not because I have to, but because I can.

The best project I've ever made? Still to come.
That's exactly why I get up every day.

Natura Abhorret

Natura Abhorret

Techno, ambient, everything in between. With synths, modular synths and too many cables. Not for an audience — just because it has to happen.

Sovereig.Black

Sovereig Black

Ink, dip pen, watercolour. No briefs, no clients. Just letting the hand go.

00 — Introduction


Five things. Ten times.


Scroll down to journey through all 10 distinct themes presented in a 3-column Bento layout.

Scroll down↓

01 / 10 — Category

5 Items Bento

Films that did something I couldn't name

A selection of cinematic masterpieces that elevated atmosphere, darkness, and visual storytelling beyond words.

Twin Peaks: Fire Walk with Me

Twin Peaks: Fire Walk with Me

1992 American Psychological Horror Film

Blade Runner

Blade Runner

1982 American Neo-Noir Science Fiction Film

Enter the Void

Enter the Void

2009 French Avant-Garde Drama Film

Akira

Akira

1988 Japanese Post-Apocalyptic Animated Film

Se7en

Se7en

1995 American Crime Thriller Film

5 FavoritesIAmEens • 5 Things Bento

02 / 10 — Category

5 Items Bento

Series too good to fully understand

Complex television narratives that push mystery, psychology, and surreal fiction to unchartered territories.

Twin Peaks S3

Twin Peaks S3

2017 Showtime Limited Series

The X-Files

The X-Files

1993–2018 Sci-Fi Drama Television Series

Dark

Dark

2017–2020 German Sci-Fi Thriller Television Series

True Detective S1

True Detective S1

2014 HBO Crime Drama Series

Severance

Severance

2022 Apple TV+ Sci-Fi Psychological Thriller Series

5 FavoritesIAmEens • 5 Things Bento

03 / 10 — Category

5 Items Bento

Albums I drew everything on

Iconic records and trip-hop soundscapes that set the sonic rhythm for countless design sessions.

Massive Attack — Mezzanine

Massive Attack — Mezzanine

1998 Studio Album by Massive Attack

Portishead — Dummy

Portishead — Dummy

1994 Debut Album by Portishead

NIN — The Downward Spiral

NIN — The Downward Spiral

1994 Concept Album by Nine Inch Nails

Björk — Homogenic

Björk — Homogenic

1997 Studio Album by Björk

DJ Shadow — Endtroducing

DJ Shadow — Endtroducing

1996 Debut Studio Album by DJ Shadow

5 FavoritesIAmEens • 5 Things Bento

04 / 10 — Category

5 Items Bento

Books that changed how I see things

Essential books on visual perception, design theory, typography, and human-centered thinking.

Catcher in the Rye — J.D. Salinger

Catcher in the Rye — J.D. Salinger

1951 Novel by J. D. Salinger

Ways of Seeing — John Berger

Ways of Seeing — John Berger

1972 Book by John Berger

The Design of Everyday Things — Don Norman

The Design of Everyday Things — Don Norman

1988 Usability Book by Don Norman

Thinking with Type — Ellen Lupton

Thinking with Type — Ellen Lupton

2004 Typography Book by Ellen Lupton

Steal Like an Artist — Austin Kleon

Steal Like an Artist — Austin Kleon

2012 Creative Guide by Austin Kleon

5 FavoritesIAmEens • 5 Things Bento

05 / 10 — Category

5 Items Bento

Comics I never throw away

Graphic novels and underground comics with unforgettable ink work, storytelling, and counterculture roots.

Akira — Katsuhiro Otomo

Akira — Katsuhiro Otomo

1982–1990 Cyberpunk Manga Series

Y: The Last Man — Brian K. Vaughan

Y: The Last Man — Brian K. Vaughan

2002–2008 DC Vertigo Comic Series

Tank Girl — Jamie Hewlett

Tank Girl — Jamie Hewlett

1988 British Counterculture Comic

Sin City — Frank Miller

Sin City — Frank Miller

1991 Neo-Noir Graphic Novel Series

Watchmen — Alan Moore

Watchmen — Alan Moore

1986–1987 DC Comics Limited Series

5 FavoritesIAmEens • 5 Things Bento

06 / 10 — Category

5 Items Bento

Skate graphics that shaped me

Raw, photocopied, and expressionist skateboard art that defined early DIY street aesthetics.

Ed Templeton — alles

Ed Templeton — alles

American Professional Skateboarder & Artist

Powell Peralta — Ripper

Powell Peralta — Ripper

1983 Skateboard Graphic by VCJ

Santa Cruz — Screaming Hand

Santa Cruz — Screaming Hand

1985 Artwork by Jim Phillips

Thrasher covers 90s

Thrasher covers 90s

American Skateboarding Magazine Founded 1981

World Industries early 90s

World Industries early 90s

American Skateboard Company Founded 1987

5 FavoritesIAmEens • 5 Things Bento

07 / 10 — Category

5 Items Bento

Design styles I love

Core design movements ranging from Swiss grid typography to Brutalism and Japanese restraint.

Brutalism — ugly but honest

Brutalism — ugly but honest

Architectural & Digital Design Movement

Swiss International Style

Swiss International Style

1950s Graphic Design Movement

90s skate graphics

90s skate graphics

DIY Zine & Photocopier Aesthetic

Dieter Rams — less but better

Dieter Rams — less but better

German Industrial Designer (Born 1932)

Japanese minimalism

Japanese minimalism

Aesthetic Philosophy of Ma and Wabi-Sabi

5 FavoritesIAmEens • 5 Things Bento

08 / 10 — Category

5 Items Bento

Brands I have respect for

Pioneering creators and brands that refused compromise and redefined modern cultural identities.

Barbara Kruger

Barbara Kruger

American Conceptual Artist (Born 1945)

Apple 1984–2000

Apple 1984–2000

American Technology Company Founded 1976

Virgil Abloh

Virgil Abloh

American Fashion Designer & Artist (1980–2021)

NASA

NASA

1975 'Worm' Logo by Danne & Blackburn

Patagonia

Patagonia

American Outdoor Clothing Company Founded 1973

5 FavoritesIAmEens • 5 Things Bento

09 / 10 — Category

5 Items Bento

Cities that inspire me

Metropolises full of architectural experimentation, dense neon signage, and raw urban energy.

Rotterdam — altijd

Rotterdam — altijd

Major Port City in South Holland, Netherlands

Tokyo — nowhere more visual information

Tokyo — nowhere more visual information

Capital and Metropolis of Japan

New York — the energy

New York — the energy

Most Populous City in the United States

Berlin — anything goes

Berlin — anything goes

Capital City of Germany

Lisbon — light, tiles, decay

Lisbon — light, tiles, decay

Capital City of Portugal

5 FavoritesIAmEens • 5 Things Bento

10 / 10 — Category

5 Items Bento

Things I can't stand in a briefing

Vague buzzwords and cliches that kill creative strategy before the project even starts.

"Just make it like Apple"

"Just make it like Apple"

Common Client Request Pattern

"It needs to pop"

"It needs to pop"

Subjective Visual Feedback Cliché

"We want to target everyone"

"We want to target everyone"

Broad Target Audience Fallacy

"Make the logo bigger"

"Make the logo bigger"

Classic Graphic Design Meme

"We need it yesterday"

"We need it yesterday"

Unrealistic Project Deadline Expectation

5 FavoritesIAmEens • 5 Things Bento
Project Completion & Next Steps

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